Summer 2025: 5 Best New Online Clothing Stores to Shop (Featuring Donjane)

We’re kind of obsessed with this one. Damson Madder gets something most brands completely miss — clothes that look like a whole vibe and don’t trash the planet in the process. Based in London, they’ve quickly become a go-to for fashion girls who want playful, vintage-inspired style with a conscience. Think oversized collars, puffed sleeves, loud-but-lovely prints, and a TikTok aesthetic that actually holds up IRL. And yes — they go viral. Like, often.

What makes them stand out (besides the dreamy silhouettes) is their full commitment to sustainability. We’re talking organic fabrics, recycled materials, and legit quality. One shopper said her seamstress mom inspected the stitching and was impressed — high praise. They ship worldwide, but unless you're in the UK or EU, free shipping only kicks in after $250. Most packages arrive within 4–5 days, though buyers have noted some sale-season delays. The vibe? Soft-girl meets editorial. The catch? Sizing can be tricky, and you’ll need to cover returns. Still, totally worth it for pieces that scream, “I found this in a secret shop in East London, darling.” It absolutely earns its place among the best new online clothing stores of the moment.

And let’s not ignore the fact that NA-KD is everywhere. Their Instagram is basically a mood board, and TikTok girls can’t stop styling their latest hauls. Want to look like you just stepped off a content trip in Mykonos? Start with one of their cropped blazers or a linen wide-leg pant set and let the outfit do the talking. It’s giving the main character, without maxing your card.

If you’ve scrolled Instagram in the past year, you’ve seen White Fox Boutique. Born in Sydney in 2013, this Aussie brand went from local hype to global must-have, expanding to the US in 2019 and the UK in 2024. The vibe? Total festival mode. Think bodycon dresses, cut-out sets, oversized hoodies, and silky bikinis. We’re loving their ribbed cut-out mini dress and matching sweat sets — laid-back but luxe. Their signature hoodies are basically a Gen Z uniform, but the appeal goes way beyond that.

Donjane isn’t just a store — it’s a statement. Born to serve looks and sass in equal measure, this new online fashion hub is already turning heads across the US, UK, and beyond. Whether you’re shopping for curve-hugging dresses , festival fits, or off-duty baddie essentials, Donjane’s got your back (and your waistline). Their slogan? Too Fine For Basic. And it shows. The vibe is bold, flirty, and unapologetically hot — think bikini, backless jumpsuits, sparkly accessories, and every outfit that makes you say “damn, I look good.” Plus, the store is fully size-inclusive — no gatekeeping here.

What makes Donjane stand out among the best new online clothing stores is its commitment to both style and experience. The site’s sleek, mobile-friendly layout makes it easy to vibe-check your next fit, and the global shipping options mean fashion girls from NYC to Stockholm can shop stress-free. Want a head-turning night-out dress? This plus-size surplice neck midi is selling fast. Need something edgier? Check their Rings collection for pieces that finish a look with a wink. With Donjane, the message is clear: fashion should be fun, fierce, and totally unapologetic.

If your aesthetic lives somewhere between quiet luxury and cool girl at an art gallery, Staud is your new obsession. Based in Los Angeles, this brand blends minimalism with just enough drama to make your outfit feel styled — not overthought. The color palettes are creamy and rich, the silhouettes are effortlessly flattering, and the vibe? Think elevated brunches, gallery openings, and downtown strolls with an iced matcha in hand. We’re obsessed with their signature Moon Bag and this midi dresses that basically styles itself.

But what puts Staud among the best new online clothing stores is how it nails the “trend-aware but not trend-chasing” sweet spot. The pieces feel timeless but directional — perfect for building a capsule wardrobe that doesn’t look basic. They ship internationally, with quick delivery to the US, UK, and Europe, and their New Arrivals section is always stacked with editor picks. Pricing is on the higher end, but the quality backs it up. Staud isn’t trying to keep up — they’re setting the pace.